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The Importance of Infusing Career Readiness into Accounting Curriculum and the Business School
Our esteemed Accounting authors, business school leaders, and industry professionals join a panel session discussing strategic ways to ensure your students leave college ready for their careers.
Career readiness continues to be a driving force in business schools across the nation, but how do you, as an educator, effectively infuse career readiness into the Business curriculum? Our esteemed Accounting authors, business school leaders, and industry professionals join a panel session discussing strategic ways to ensure your students leave college ready for their careers.
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AI in Marketing: AI, Gen AI, and The Future of Marketing
How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing.
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Unleashing AI for Sales Success: Tips from a Pro Seller & Game-Changing Strategies for Educators
AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success.
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Application-Based Activities: Digital Marketing - Smithville
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learn.
