The Importance of Marketing You with Dr. Shane Hunt
Dr. Shane Hunt, the co-author of Principles of Marketing, discusses the power behind personal branding and marketing for today and the future.
It’s not just enough anymore to do well in college or to excel in your studies. In today’s global and competitive environment, students of all majors and all levels of education are asked to market themselves to prospective employers. Marketing, networking and creating an individual, personal “brand” are fast becoming critical job-finding and life skills. Dr. Shane Hunt, co-author of Principles of Marketing, discusses in a new podcast series the power behind personal branding, the marketing principles behind getting hired, and the importance of how to educate students to become life-long marketers.
The most important brand anyone will ever manage is their own. Listen to Dr. Shane Hunt describe the importance of developing your own personal brand. | ||
Hear from Dr. Shane Hunt as he describes the 4 basic marketing principles that help you get hired. | ||
Dr. Shane Hunt is the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year and the 2015 Honors Professor of the Year at Arkansas State University, and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics, and he has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Shane is the co-author of Marketing (McGraw Hill), Professional Selling (McGraw Hill), and is the main contributor of the blog, huntmello.com. After completing his MBA at the University of Oklahoma, Shane went to work for a Fortune 500 company in Tulsa, OK and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous Mergers and Acquisitions initiatives before completing his Ph.D. at Oklahoma State University.
