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Marketing
McGraw Hill Marketing offers instructors and students a rich selection of digital courseware, textbooks, and step-by-step support to accommodate your needs.
Marketing Products by Course
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Smarter Software. Bigger Breakthroughs.
McGraw Hill Connect® is a complete course platform. It connects your students to the real world to help them prepare for whatever comes next, while giving you unmatched customer support. -
McGraw Hill Business Program
Our Business Program supercharges students’ readiness through their college experience and their careers. As the market leader, we’ll help them stay engaged and motivated while gaining needed skills.
Marketing Features
Connect for Marketing drives students to engage with coursework and makes managing assignments seamless, so you can spend more time teaching.
Application-Based Activities
Prepare students for the real world with Application-Based Activities (ABA) in Connect. These highly interactive, assignable exercises boost engagement and provide a safe space to apply concepts learned to real-world, course-specific problems. Each ABA involves the application of multiple concepts, providing the ability to synthesize information and use critical-thinking skills to solve realistic scenarios.
Video Cases and Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyze and apply key marketing concepts.
Marketing Analytics
These auto-graded, marketing analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. The goal of these activities is to give students practice analyzing and using marketing data to make decisions. Click the video below to learn more.
iSeeit! Videos
Short, contemporary videos provide engaging, animated introductions to key course concepts. Available at the topic level. Perfect for launching lectures and assigning as pre- or post-lecture.
Marketing Plan Prep Exercises
These exercises use guided activities and examples to help students understand and differentiate the various elements of a marketing plan.
SmartBook®
SmartBook is an adaptive reading and learning solution. Rooted in learning science principles like spacing, chunking, and interleaving, SmartBook creates mini-cycles of questions that consist of no more than five concepts at a time, creating smaller, easier-to-absorb “chunks” of content. The unique question approach improves comprehension and long-term retention, building student confidence. Assignments can be completed on the ReadAnywhere app, providing students access 24/7.
Writing Assignment
Help students improve their conceptual understanding and written communication skills with McGraw Hill Connect’s Writing Assignments. Integrate writing skill development into your course with ease and help your students gain the critical writing skills they need for success now and beyond. Assign, monitor, mark, and provide feedback all in one place.
Featured Marketing Textbooks
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