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ISBN10: 1264067518 | ISBN13: 9781264067510
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.
Chapter 1: Succeeding in Business Communication
Chapter 2: Using Goodwill for Effective Communication
Part Two: The Communication Process
Chapter 3: Researching and Evaluating Source Material
Chapter 4: Planning, Composing, and Revising
Chapter 5: Communicating across Cultures
Chapter 6: Working and Writing in Teams
Part Three: Design of Communication
Chapter 7: Designing Documents
Chapter 8: Creating Effective Visuals
Part Four: Basic Business Messages
Chapter 9: Crafting Informative and Positive Messages
Chapter 10: Crafting Negative Messages
Chapter 11: Crafting Persuasive Messages
Part Five: Common Genres
Chapter 12: Developing Proposals
Chapter 13: Writing Reports
Chapter 14: Making Oral Presentations
Part Six: The Job Hunt
Chapter 15: Developing Job Application Materials
Chapter 16: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Appendices
A: Formatting Letters and Email Messages
B: Writing Correctly
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