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ISBN10: 1260992438 | ISBN13: 9781260992434
ISBN10: 1260992438
ISBN13: 9781260992434
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Students often struggle to connect concepts to application. Connect Master Marketing was developed as digital-first courseware using deliberate instructional alignment which provides students with focused instruction and assessments. Master takes students beyond rudimentary knowledge to mastery of foundational concepts through adaptive learning with just-in-time learning resources, paired with practical assessments.
Overview of Marketing
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment
Global Marketing
Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain
Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
Value Creation
Marketing Ethics
Strategic Planning
The Marketing Environment
Global Marketing
Marketing Research
Consumer Behavior
Business-to-Business Marketing
Segmentation
Targeting
Positioning
Product, Branding, and Packaging
New Product Development
Marketing Services
Pricing
Supply Chain
Channel Management
Retailing & Omnichannel Marketing
Integrated Marketing Communication
Digital Marketing
Advertising & Sales Promotion
Public Relations
Personal Selling
Customer Relationship Management
Appendix: The Marketing Plan
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