My Account Details
ISBN10: 1266347038 | ISBN13: 9781266347030
ISBN10: 1266347038
ISBN13: 9781266347030
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Instructor Information
Quick Actions (Only for Validated Instructor Accounts):
Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing in business, but also in the lives of students despite their major! The product was designed with an emphasis on student engagement and relevance with a focus embodied in these four key benefits: 1) A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. 2) Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. 3) Seamlessly integrated results-driven technology. The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. 4) The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone.
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.
Top