Skip to main content

Humanities, Social Science and Language


Digital Products


Connect®
Course managementreporting, and student learning tools backed by great support.

McGraw Hill GO
Greenlight learning with the new eBook+

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Sharpen: Study App
A reliable study app for students

Virtual Labs
Flexible, realistic science simulations

AI Reader
Encourage Discovery, Boost Understanding

Services


Affordable Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Education for All
Let’s build a future where every student has a chance to succeed

Business Program
Explore business learning solutions & resources

Professional Services
Collaborate to optimize outcomes

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Evergreen
Updated, relevant materials—without the hassle.

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Microeconomics

ISBN10: 1266477691 | ISBN13: 9781266477690

Microeconomics
ISBN10: 1266477691
ISBN13: 9781266477690
By David Colander

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Instructor Information

Quick Actions (Only for Validated Instructor Accounts):

Colander: Microeconomics, 12e is specifically designed to help today’s students succeed in the principles of economics course and grasp economics concepts they can apply in their daily lives.  

David Colander’s trademark colloquial approach focuses on modern economics, institutions, history, and modeling. He presents and applies economic models, but also encourages students to think about model nuances, building their critical thinking skills and applying models to the real world.  

Content in this text is organized around learning objectives to make it easier for students to understand the material and for instructors to build assignments within Connect. Through Connect and SmartBook, students will find engaging activities, helpful tutorial videos, and learning resources at that moment of need. 

PART I: INTRODUCTION: THINKING LIKE AN ECONOMIST
Chapter 1: Economics and Economic Reasoning
Chapter 2: The Production Possibility Model, Trade, and Globalization 
                  Appendix: Graphish: The Language of Graphs
Chapter 3: Economic Institutions Appendix: The History of Economic Systems
Chapter 4: Supply and Demand
Chapter 5: Using Supply and Demand 
                  Appendix: Algebraic Representation of Supply, Demand, and Equilibrium

PART II: MICROECONOMICS

THE POWER OF TRADITIONAL ECONOMIC MODELS 
Chapter 6: Describing Supply and Demand: Elasticities
Chapter 7: Taxation and Government Intervention
Chapter 8: Market Failure versus Government Failure

INTERNATIONAL ECONOMIC POLICY ISSUES
Chapter 9: Comparative Advantage, Exchange Rates, and Globalization
Chapter 10: International Trade Policy 

PRODUCTION AND COST ANALYSIS
Chapter 11: Production and Cost Analysis I
Chapter 12: Production and Cost Analysis II
                    Appendix: Isocost/Isoquant Analysis

MARKET STRUCTURE
Chapter 13: Perfect Competition
Chapter 14: Monopoly and Monopolistic Competition
                    Appendix: The Algebra of Competitive and Monopolistic Firms
Chapter 15: Oligopoly and Antitrust Policy
Chapter 15W: Politics and Economics: The Case of Agricultural Markets
Chapter 16: Real-World Competition and Technology

FACTOR MARKETS
Chapter 17: Work and the Labor Market
                    Appendix: Derived Demand Chapter 17W: Nonwage and Asset Income: Rents, Profits, and Interest Chapter 18: Who Gets What? The Distribution of Income

CHOICE AND DECISION MAKING
Chapter 19: The Logic of Individual Choice: The Foundation of Supply and Demand
                    Appendix: Indifference Curve Analysis
Chapter 20: Game Theory, Strategic Decision Making, and Behavioral Economics
                    Appendix: Game Theory and Oligopoly

MODERN ECONOMIC THINKING
Chapter 21: Thinking Like a Modern Economist
Chapter 22: Behavioral Economics and Modern Economic Policy
Chapter 23: Microeconomic Policy, Economic Reasoning, and Beyond


About the Author

David Colander

David Colander was a distinguished College Professor at Middlebury College. He has authored, coauthored, or edited over 40 books and over 150 articles on a wide range of economic topics.

He earned his B.A. at Columbia College and his M.Phil. and Ph.D. at Columbia University. He studied at the University of Birmingham in England and at Wilhelmsburg Gymnasium in Germany. Professor Colander has taught at Columbia University, Vassar College, the University of Miami, and Princeton University as the Kelley Professor of Distinguished Teaching. He was also a consultant to Time-Life Films, a consultant to Congress, a Brookings Policy Fellow, and Visiting Scholar at Nuffield College, Oxford.

He has been president of both the History of Economic Thought Society and the Eastern Economics Association. He has also served on the editorial boards of theJournal of Economic Perspectives, The Journal of Economic Education, The Journal of Economic Methodology, The Journal of the History of Economic Thought, The Journal of Socio-Economics, and The Eastern Economic Journal.He was chair of the AEA Committee on Electronic Publishing, a member of the AEA Committee on Economic Education, and was associate editor for content of the Journal of Economic Education.

He was married to a pediatrician, Patrice. In their spare time, the Colanders designed and built an oak post-and-beam house on a ridge overlooking the Green Mountains to the east and the Adirondacks to the west. The house is located on the site of a former drive-in movie theater. They lived in both Florida and Vermont until Colander passed away in December of 2023.

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

Need support?   We're here to help - Get real-world support and resources every step of the way.

Top