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ISBN10: 1265444315 | ISBN13: 9781265444310
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RELEVANT, READABLE, RELIABLE
The Microeconomy Today has long been recognized as the most policy-oriented introduction to economics. Every chapter emphasizes that theme by highlighting and analyzing policy issues. Every edition continues to be updated to present the latest, most pressing policy issues.
The 17th edition is no exception, filled with the latest in economic trends, policy, and data, as well as examples using topics ripped from today’s headlines that will resonate with students and help them connect concepts they’re learning to the real-world and deepen their understanding in a way that they can relate to and is meaningful. Relevancy and readability are reinforced with a variety of unique features, and robust integration with Connect. The authors have worked to ensure The Microeconomy Today is tightly integrated with the adaptive digital tools and dynamic interactive resources available. Connect is proven to increase student engagement and success.
1. Economics: The Core Issues
Appendix: Using Graphs
2. The U.S. Economy: A Global View
3. Supply and Demand
4. The Role of Government
PART 2: PRODUCT MARKETS: THE BASICS
5. Consumer Choice
Appendix: Indifference Curves
6. Elasticity
7. The Costs of Production
PART 3: MARKET STRUCTURE
8. The Competitive Firm
9. Competitive Markets
10. Monopoly
11. Oligopoly
12. Monopolistic Competition
PART 4: REGULATORY ISSUES
13. Natural Monopolies: (De)Regulation?
14. Environmental Protection
15. The Farm Problem
PART 5: FACTOR MARKETS: BASIC THEORY
16. The Labor Market
17. Labor Unions
18. Financial Markets
PART 6: DISTRIBUTIONAL ISSUES
19. Taxes: Equity Versus Efficiency
20. Transfer Payments: Welfare and Social Security
PART 7: INTERNATIONAL ECONOMICS
21. International Trade
22. International Finance
23. Global Poverty
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