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ISBN10: 1266678689 | ISBN13: 9781266678684
ISBN10: 1266678689
ISBN13: 9781266678684
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.
Part 1: Introduction to Business Communication
1: Establishing Credibility
Part 2: Principles of Interpersonal Communication
2: Interpersonal Communication and Emotional Intelligence
3: Team Communication and Difficult Conversations
4: Inclusing in a Diverse Workplace
5: Global Communication
Part 3: Principles for Business Messages
6: Creating Effective Business Messages
7: Improving Readability with Style and Design
8: Email and Other Traditional Tools for Business Communication
9: Collaboration Tools and Social Media for Business Communication
Part 4: Type of Business Messages
10: Routine Business Messages
11: Persuasive Messages
12: Bad-News Messages
Part 5: Reports and Presentations
13: Research and Planning for Business Proposals and Reports
14: Completing Business Proposals and Reports
15: Planning Presentations
16: Delivering Presentations
17: Employment Communication
Appendixes
A: Punctuation, Number Usage, and Grammar
B: Formatting for Letters and Memos
Bonus Content
Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.
• Using AI with Purpose and the Human Touch
• Bonus Chapter: Crisis Communications and Public Relations Messages
• Bonus Appendix: Creating Proposals and Business Plans
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