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ISBN10: 1266115269 | ISBN13: 9781266115264
ISBN10: 1266115269
ISBN13: 9781266115264
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. Infused with the new role of AI within the research industry, this update explores the response of the research industry and the research function within organizations to change brought about by Covid 19 and rapidly advancing technology. This update is rich with real world examples in Snapshots, Closeups, and PicProfiles. Its comprehensive summaries are aligned to expanded learning objectives, making new material accessible and relevant.
1. Research Foundations and Fundamentals
2. The Research Process: An Overview
3. Stage 1: Clarify the Research Question
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6. Stage 2: Data Collection Design: Qualitative Research
7. Stage 2: Data Collection Design: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations
11. Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
12 Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
17. An Integrated Example
Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables
2. The Research Process: An Overview
3. Stage 1: Clarify the Research Question
4. Stage 2: Research Design, An Overview
5. Stage 2: Sampling Design
Appendix: Calculate the Sample Size
6. Stage 2: Data Collection Design: Qualitative Research
7. Stage 2: Data Collection Design: Observation Research
8. Stage 2: Data Collection Design: Experiments
9. Stage 2: Data Collection Design: Survey Research
10. Stage 3: Measurement Foundations
11. Stage 3: Measurement Questions
Appendix: Sources of Measurement Questions
12 Stage 3: Measurement Instruments
13. Stage 3: Collect, Prepare, and Examine Data
Appendix: Better Tables
Appendix: Review: Describing Data Statistically
14. Stage 4: Hypothesis Testing
15 Stage 4: Measures of Association
Appendix: Developing Insights
16. Stage 5: Research Reports: Support Insights and Recommendations
Appendix: Better Reports
17. An Integrated Example
Case Index
Appendix A: Business Research Proposals and RFPs (with Sample RFP)
Appendix B: Focus Group Discussion Guide
Appendix C: Nonparametric Significance Tests
Appendix D: Selected Statistical Tables
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