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ISBN10: 1264124333 | ISBN13: 9781264124336

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.
Section A: Introduction and Overview
1. Strategy, Business Models, and Competitive Advantage
2. Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multi-business Company
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Superior Strategy Execution—Another Path to Competitive Advantage
Appendix: Key Financial Ratios: How to Calculate Them and What They Mean
PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY
1. AirBnB 2022
2. Costco Wholesale in 2022: Mission, Business Model, and Strategy
3. Lululemon Atheletica's Strategy in 2022: Can the Retailer Continue to Deliver Growth Despite the Headwinds?
4. Yeti in 2022: Will Its Strategy Lead to Sustainable Advantage and Growth?
5. Beyond Meat in 2022: Wat Can it Do to Rejuvenate Revenue Growth and Stem Mounting Losses?
6. Spotify Technology in 2022: Will Its Strategy Lead to Profitability with Growth?
7. Tesla's Strategy in 2022: Can it Deliver Sustained Revenue Growth and Profitability?
8. Ulta Beauty's Race to Win in An Omnichannel World
9. PepsiCo's Diversification Strategy in 2022
10. Robin Hood
11. Macy's, Inc. in 2022: Has the Implementation of its Polaris Strategy Produced a Successful Turnaround?
12. Meta Platforms, Inc: Will the company's Name Change Resolve Ethical Issues at Facebook and Instagram?
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