My Account Details
ISBN10: 1266360239 | ISBN13: 9781266360237
Introduction to Mass Communication
- Lowest Price!
McGraw Hill eBook
Textbook Rental (150 Days Access)
- Rent for a fraction of the printed textbook price
- Complete text bound in hardcover or softcover
Loose-Leaf Purchase
Unbound loose-leaf version of full text
Shipping Options
- Standard
- Next-day air
- 2nd-day air
Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.
Note: Connect can only be used if assigned by your instructor.
Connect (180 Days Access)
- Digital access to a comprehensive online learning platform
- Includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
Connect + Loose-Leaf
- Comprehensive online learning platform + unbound loose-leaf print text package
- Connect includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
Shipping Options
- Standard
- Next-day air
- 2nd-day air
Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.
McGraw Hill GO (180 Days Access)
- Digital access to eBook+ embedded in your school's Learning Management System (LMS)
- Includes full eBook and chapter questions
- Download the free ReadAnywhere app for offline and mobile access
McGraw Hill eBook
Details:
- Normally the lowest price option for students
- Integrates in your LMS
- Accessible tools for students, including read-aloud functionality, jump links and dynamic note-taking and highlighting features
Textbook Rental (150 Days Access)
Details:
- Rentable option
- Hardcopy and softcover formats
Loose-Leaf Purchase
Details:
- Unbound loose-leaf version of full text
Connect (180 Days Access)
Details:
- Integrates in your LMS
- Prebuilt courses, presentation slides and instructor resources
- Test question banks, adaptive assignments, essay prompts, video content and more interactive exercises specific to your course subject
- eBook access (with included ReadAnywhere app)
- Print book add-on availability
- Remote proctoring
Connect + Loose-Leaf
Details:
- Comprehensive online learning platform + unbound loose-leaf print text package
- Connect includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
McGraw Hill GO (180 Days Access)
Details:
- Integrates in your LMS
- Assignable readings
- Auto-graded chapter questions
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.
By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.
Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication
Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers, Online News, and an Evolving Journalism
Chapter 5 Print and Online Magazines
Chapter 6 The Movies
Chapter 7 Radio, Streaming, and the Recording Industry
Chapter 8 Television and Streaming Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media
Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising and Brand Influence
Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media
Glossary
Index
About the Author
Stanley Baran
Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Film’s graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communication’s Teaching Excellence Award as that college’s outstanding professor, and Utmost Magazine’s Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named President’s Scholar as the University’s outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that school’s Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.