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The Sales Agility Code

ISBN10: 1264965826 | ISBN13: 9781264965823

The Sales Agility Code

The Sales Agility Code, 1st Edition

ISBN10: 1264965826
ISBN13: 9781264965823
By Michelle Vazzana and Lisa Doyle
© 2023

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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Develop the mental agility and razor-sharp decision making of today’s most successful salespeople

The world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile―choosing a path based on the buying situations they face and continually re-assessing those choices.

In The Sales Agility Code, leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to:

  • Shift to a buyer-focus perspective and assess customer situations from multiple perspectives
  • Make sense of buyers’ situations by considering and weighing all available data and your own insights
  • Choose a sales approach that aligns with the customer situation with your prioritized sales objective
  • Execute a variety of sales tactics that will move the sales opportunity forward
  • Make in-the-moment adjustments as the buyer’s situation evolves

With The Sales Agility Code, you have everything you need to understand the buyer, the buying situation, and the buyer’s needs so you can consciously choose the best approach for each stage in each deal―which will invariably result in more sales.

About the Author

Michelle Vazzana

Lisa Doyle

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