Our high school Business Career and Technical Education (CTE) program is designed to provide students with the knowledge and skills needed to pursue a career in business. The program includes a sequence of courses from exploratory to advanced in multiple subjects including marketing, entrepreneurship, accounting, and general business. The curriculum supports teachers in delivering pedagogically sound, engaging lessons that prepare students for post-secondary education or entry-level jobs in business-related fields.
Career Explorations is designed for middle school and young high school students. It blends occupation and industry content with case studies and real-world, application-based questions and activities to engage students from the first page.
Careers and Basics of Business, Marketing, and Finance is the high school student’s guide to exploring and understanding how companies operate and the key occupations that lead organizations.
Entrepreneurship Fundamentals is the high school student’s guide to understanding how entrepreneurs identify opportunities, develop an idea, and bring it to market.
Marketing Fundamentals is the high school student’s guide to the dynamic world of marketing. Students will learn how to create marketing strategy, the role of the marketing mix, and the importance differentiation in the marketplace.
Modern Business Math breaks down fundamental math concepts and applies them to real-life personal and business decisions that students can apply immediately in their personal or entrepreneurial pursuits.
Essentials of Marketing looks at the best of marketing where marketing practices meet target customer needs. This practical, research-based program emphasizes a marketing strategy planning approach to the introductory marketing course.
Entrepreneurship has been designed to clearly instruct students on the process of formulating, planning, and implementing a new business venture in a logical manner. Comprehensive cases align chapter concepts to help reinforce key topics.
Business Foundations guides students through the technology-saturated world of business today. It provides students with enough breathing room to explore topics while incorporating additional activities that enhance the content.
College Accounting offers first-time accounting students a path to understanding using real-world examples, a proven pedagogy, time-tested problem material, and a traditional, straightforward approach to the basics of accounting.
Dynamic Business Law features a concise, student-focused approach, a cohesive theme throughout the text and cases, and an ethical decision-making framework that emphasizes critical thinking.