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Introduction To Business, Student Edition
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Log In to My PreK-12 Platform
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PreK–12 educators will see school pricing in their cart after logging in.
Payment Options: During checkout, you can pay with a P.O. (simply enter the number), Credit Card, or PayPal.
The most comprehensive introductory high school business book on the market!
Integrated Academic Skills help teachers reinforce student learning to help meet NCLB guidelines and provide rigor.
Research-based Reading Strategies help students improve reading skills and comprehend key concepts and information.
Partnerships with Standard and Poor's and BusinessWeek provide real-world activities that bring relevance to learning.
Current topics such as globalization, ethics, technology, and cultural diversity are covered.
Chapter 1: Basic Economic Concepts
Chapter 2: Economic Resources and Systems
Chapter 3: Economic Activities in a Changing World
Chapter 4: Business Ethics and Social Responsibilities
Chapter 5: Entrepreneurship and Small Business
Chapter 6: Business Ownership and Operations
Chapter 7: Business Management
Chapter 8: Leadership in Management
Chapter 9: The Impact of Technology in Education
Chapter 10: Business in a Global Economy
Chapter 11: The Role of Government in Business
Chapter 12: Money and Financial Institutions
Chapter 13: Marketing in Today’s World
Chapter 14: Advertising: The Art of Attracting an Audience
Chapter 15: Human Resources Management
Chapter 16: Culture and Diversity in Business
Chapter 17: Managing Business Finances
Chapter 18: Technology in the Workplace
Chapter 19: Basic Computers
Chapter 20: Developing a Career Plan
Chapter 21: Getting a Job
Chapter 22: Making Consumer Decisions
Chatper 23: Consumer Rights and Responsibilities
Chapter 24: Protecting Consumers
Chapter 25: The Basics of Credit
Chapter 26: How to Get and Keep Credit
Chapter 27: Credit and the Law
Chapter 28: Managing Personal Finances
Chapter 29: Checking Accounts
Chapter 30: Savings Accounts
Chapter 31: Investing in Bonds and Stocks
Chapter 32: Real Estate and Other Investment Options
Chapter 33: The Basics of Risk Management
Chapter 34: Vehicle and Property Insurance
Chapter 35: Life and Health Insurance
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IMPACT (K–5)
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New Social Studies (6–12)
Networks (6–12)