Part 1 Business in a Changing World
1. The Dynamics of Business and Economics 2
2. Business Ethics and Social Responsibility 36
3. Business in a Borderless World 72
Part 2 Starting and Growing a Business
4. Options for Organizing Business 106
5. Small Business, Entrepreneurship, and Franchising 138
Part 3 Managing for Quality and Competitiveness
6. The Nature of Management 172
7. Organization, Teamwork, and Communication 202
8. Managing Operations and Supply Chains 234
Part 4 Creating the Human Resource Advantage
9. Motivating the Workforce 272
10. Managing Human Resources 300
Part 5 Marketing: Developing Relationships
11. Customer-Driven Marketing 336
12. Dimensions of Marketing Strategy 366
13. Digital Marketing and Social Media 404
Part 6 Financing the Enterprise
14. Accounting and Financial Statements 438
15. Money and the Financial System 476
16. Financial Management and Securities Markets 508
Bonus Chapters
A. The Legal and Regulatory Environment 538
B. Personal Financial Planning 560
Glossary 584
Indexes 601
Appendixes
A. Guideline for the Development of the Business Plan
B. Personal Career Plan
C. Risk: The Basics of Risk Management
Social Studies
View all Social Studies Programs
IMPACT (K–5)
Actively Learn (3–12)
New Social Studies (6–12)
Networks (6–12)