PART 1 THE ENTREPRENEURIAL PERSPECTIVE
1. The Entrepreneurial Mind-Set 2
2. Corporate Entrepreneurship 30
3. Generating and Exploiting New Entries 54
PART 2 FROM IDEA TO THE OPPORTUNITY
4. Creativity and the Business Idea 82
5. Identifying and Analyzing Domestic and International Opportunities 114
6. Protecting the Idea and Other Legal Issues for the Entrepreneur 150
PART 3 FROM THE OPPORTUNITY TO THE BUSINESS PLAN
7. The Business Plan: Creating and Starting the Venture 176
8. The Marketing Plan 206
9. The Organizational Plan 236
10. The Financial Plan 260
PART 4 FROM THE BUSINESS PLAN TO FUNDING THE VENTURE
11. Sources of Capital 284
12. Informal Risk Capital, Venture Capital, and Going Public 310
PART 5 FROM FUNDING THE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE
13. Strategies for Growth and Managing the Implications of Growth 350
14. Accessing Resources for Growth from External Sources 376
15. Succession Planning and Strategies for Harvesting and Ending the Venture 404
PART 6 CASES
Social Studies
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IMPACT (K–5)
Actively Learn (3–12)
New Social Studies (6–12)
Networks (6–12)