Advanced Entrepreneurship

Prepare Students to Begin their New Venture. Designed for advanced high school business students, Advanced Entrepreneurship takes students deep inside the planning, process, and decision making necessary to launch a new venture. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges while balancing the crucial line between modern theory and practice.

Key Features

Strategically designed with rigorous content and exercises to captivate the advanced student's interest in entrepreneurship.

• Each chapter begins with and a profile of an entrepreneur especially relevant to the chapter material
• Authentic simulations provide students with opportunities to apply their knowledge and problem solving skills to realistic scenarios
• 16 real-life cases engage students and bring entrepreneurial challenges to life
• Chapter-ending research tasks, class discussion questions, and selected readings for further research and study
• SmartBook® delivers personalized, adaptive learning tailored to each student’s individual needs by pinpointing knowledge gaps focusing instruction on the concepts that require additional study

Looking for a Foundational Entrepreneurship? Please consider Entrepreneurship Fundamentals ©2024.

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