Advanced Business Foundations

Grades: 9 - 12

Designed for advanced high school students, Advanced Business Foundations takes students on an in-depth review of business, strategy, and management. Adapted from our higher ed course Business Foundations: A Changing World, this course is a great college-level program for the students in an advanced business CTE program.

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Program Details

Designed for advanced high school students, Advanced Business Foundations takes students on an in-depth review of business, strategy, and management. The 1st edition reflects the latest developments in the business world: technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation, and manufacturing technology. It also presents the transformational impact on global trade, relationships, and career opportunities that technology has on the business world.

Key Features

Strategically designed with rigorous content and exercises to captivate the advanced student's interest in business management and strategy.

Engaging business cases challenge students to apply learning to solve real-life management problems
Role-play activities at the end of each chapter immerse students in a business situation calling for teamwork to solve
Ideal for students who have completed a foundational entrepreneurship program or are a seeking college-level course
Authentic simulations provide instant feedback on core concepts
SmartBook® delivers personalized, adaptive learning tailored to each student’s individual needs by pinpointing knowledge gaps focusing instruction on the concepts that require additional study

See Resources Tab for additional information.

Part 1 Business in a Changing World

1. The Dynamics of Business and Economics 2
2. Business Ethics and Social Responsibility 36
3. Business in a Borderless World 72

Part 2 Starting and Growing a Business

4. Options for Organizing Business 106
5. Small Business, Entrepreneurship, and Franchising 138

Part 3 Managing for Quality and Competitiveness

6. The Nature of Management 172
7. Organization, Teamwork, and Communication 202
8. Managing Operations and Supply Chains 234

Part 4 Creating the Human Resource Advantage

9. Motivating the Workforce 272
10. Managing Human Resources 300

Part 5 Marketing: Developing Relationships

11. Customer-Driven Marketing 336
12. Dimensions of Marketing Strategy 366
13. Digital Marketing and Social Media 404

Part 6 Financing the Enterprise

14. Accounting and Financial Statements 438
15. Money and the Financial System 476
16. Financial Management and Securities Markets 508

Bonus Chapters

A. The Legal and Regulatory Environment 538
B. Personal Financial Planning 560

Glossary 584

Indexes 601

Appendixes

A. Guideline for the Development of the Business Plan
B. Personal Career Plan
C. Risk: The Basics of Risk Management

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