Entrepreneurship Fundamentals ©2024

The digital world has leveled the playing field and every student can be a successful entrepreneur, if they are prepared with some basic principles.  

Students begin each chapter with an introduction to a real-life entrepreneurial scenario and experience dialog as they learn how to think and solve problems like an entrepreneur. Authentic simulations throughout the digital course immerse the student in engaging scenarios and help students understand how to obtain and evaluate data and make informed decisions.

• Digital teaching resources including pacing guide, instructor’s manual, presentation materials for each chapter, discussion prompts, extensive question and assessment bank.

• High-quality simulations that allow students to observe and react to authentic experiences and receive instant feedback.

• Short, contemporary, and engaging animated videos summarizing some of the most challenging marketing concepts.

• Over 900 business-related questions and exercises to build critical soft skills.

• Updated content and real-world business scenarios.

• Built using Blooms Taxonomy and motivational strategies based on the Keller’s ARCS Model.


See Resources Tab for additional information. 

Students that have completed our foundational Entrepreneurship Fundamentals course and wish to explore entrepreneurship in greater detail may wish to consider our intermediate course, Entrepreneurship © 2020.

Click here to view the program: Entrepreneurship (c)2020