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ISBN10: 0073512036 | ISBN13: 9780073512037
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.
Part One: Foundations
Introduction 1 History of Broadcast Media 2 History of Cable, Home Video, and theInternet 23 Audio and Video Technology
Part Two: How It Is
4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done
7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
2 History of Cable, Home Video, and theInternet 23 Audio and Video Technology
Part Two: How It Is
4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done
7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
Part Two: How It Is
4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done
7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
6 The Internet, Web Audio, and Web Video
Part Three: How It’s Done
7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
8 Radio Programming 9 TV Programming
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
Part Four: How It’s Controlled
10 Rules and Regulations 11 Self-Regulation and Ethics
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
Part Five: What It Does
12 Ratings and Audience Feedback 13 Effects
Glossary
Credits
Index
Glossary
Credits
Index
Index
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