My Account Details
ISBN10: 126433026X | ISBN13: 9781264330263
Corporate Communication, 8th Edition
- Lowest Price!
McGraw Hill eBook
Textbook Rental (150 Days Access)
- Rent for a fraction of the printed textbook price
- Complete text bound in hardcover or softcover
Loose-Leaf Purchase
Unbound loose-leaf version of full text
Shipping Options
- Standard
- Next-day air
- 2nd-day air
Orders within the United States are shipped via FedEx or UPS Ground. For shipments to locations outside of the U.S., only standard shipping is available. All shipping options assume the product is available and that processing an order takes 24 to 48 hours prior to shipping.
Note: Connect can only be used if assigned by your instructor.
Connect (180 Days Access)
- Digital access to a comprehensive online learning platform
- Includes homework, study tools, eBook, and adaptive assignments
- Download the free ReadAnywhere app to access the eBook offline
McGraw Hill GO (180 Days Access)
- Digital access to eBook+ embedded in your school's Learning Management System (LMS)
- Includes full eBook and chapter questions
- Download the free ReadAnywhere app for offline and mobile access
McGraw Hill eBook
Details:
- Normally the lowest price option for studen
- Integrates in your LMS
- Accessible tools for students, including read-aloud functionality, jump links and dynamic note-taking and highlighting features
Textbook Rental (150 Days Access)
Details:
- Rentable option
- Hardcopy and softcover formats
Loose-Leaf Purchase
Details:
- Unbound loose-leaf version of full text
Connect (180 Days Access)
Details:
- Integrates in your LMS
- Prebuilt courses, presentation slides and instructor resources
- Test question banks, adaptive assignments, essay prompts, video content and more interactive exercises specific to your course subject
- eBook access (with included ReadAnywhere app)
- Print book add-on availability
- Remote proctoring
McGraw Hill GO (180 Days Access)
Details:
- Integrates in your LMS
- Assignable readings
- Auto-graded chapter questions
* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
2 Communicating Strategically
3 An Overview of the Corporate Communication Function
4 Corporate Brand and Reputation
5 Corporate Responsibility
6 Media Relations
7 Internal Communications
8 Investor Relations
9 Government Relations
10 Crisis Communication
About the Author
Paul A Argenti
Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouth’s Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business School’s Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tuck’s Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.
Accessibility
Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.
For more information, visit our accessibility page, or contact us at accessibility@mheducation.com
Affordability
Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.
Need support? We're here to help - Get real-world support and resources every step of the way.